Learn why your law firm needs a CFO with Brooke Lively on the Grow Law Firm Podcast with Sasha Berson.
The duo discuss how a law firm CFO acts as both a growth catalyst and a profitability accelerator. They explain why marketing plays such a pivotal role in attracting potential investors and clients for law firms.
They delve into the unique challenges that come with broadcast advertising for law firms, particularly the high costs involved. Furthermore, they touch upon the significant influence of private equity firms in shaping the legal industry’s landscape and what this means for smaller firms.
To wrap things up, they highlight the numerous benefits that come from partnering with a law firm CFO, especially in terms of enhanced financial planning and operational guidance.