FROM PANIC TO PROFIT

Mike MichalowiczAuthor of "Profit First" and "Fix This Next."
"The most intimidating subject for a business owner is financials, until now. Brooke Lively gives you the tools and easy-to-follow directions to make your financials easy to digest, navigate, and improve!".
Gino WickmanAuthor of "Traction" and "Entrepreneurial Leap"
"There are many books that help you strengthen your data component. Brooke's is one of the best" (Wickman).
Verne HarnishFounder of Entrepreneurs' Organization (EO) and author of "Scaling Up (Rockefeller Habits 2.0)”.
"You can't scale without cash, and Brooke walks you through how to forecast, manage, and increase cash to keep your business growing".

FROM PANIC TO PROFIT: HOW 6 KEY NUMBERS CAN MAKE A 6 FIGURE
DIFFERENCE IN YOUR LAW FIRM

You have the power to create and grow your business’ profitability faster than you think.

The secret? Understanding six key numbers. It may sound too good to be true, but it’s not.

Inside From Panic to Profit, chartered financial analyst Brooke Lively guides you step by step to gather and understand the vital few factors that can turn a failing business into a thriving, profitable company. Quit losing sleep over cash flow crises and mounting debt. You’re six key numbers away from a complete transformation in yourself and your six-figure business advantage.

In this book, you will learn:

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ESSENTIAL TOOLS & RESOURCES TO GROW YOUR FIRM’S PROFITABILITY
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From Panic to Profit
How much work can your firm handle within a week, month, or year? Are your employees productive? Are you invoicing all the work they are doing? Gain clarity on productivity and unlock your firm’s capacity with our Billing Grid.
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From Panic to Profit
Anticipate the timing and magnitude of cash inflows and outflows, foresee any cash shortages or surpluses, and make informed decisions to manage your finances. Your CFF will allow you to look forward and plan in a measured, reasoned, and proactive way, instead of reacting to a new crisis every week.
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From Panic to Profit

Discover the right number of initial contacts to reach your revenue goals. Determine your conversion rate and learn how many new clients you will have and the revenue they will produce.

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From Panic to Profit
Find areas where your time might not be used efficiently. Identify where you’re overspending or underspending, and gain insights into best practices to boost your productivity.
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Pure Gold!
Pure gold! “From Panic To Profit” is a highly readable book that contains financial information every attorney needs to know in order to operate a firm, or be a knowledgeable contributor in a large firm.

If it weren’t such a serious issue…..it would be laughable how little education (typically none) law schools provide their students regarding business principles, and how to run a successful law firm (aka how to operate a financially viable business). “From Panic To Profit” will help you right the ship and become a savvy business person,. You’ll sleep better at night — knowing you have the financial information you need to succeed.
Meredith
Meredith
Check out Chapter 6!
Finally a book on finance that is easy for us non-finance people to understand. The author uses regular words and doesn't try to overwhelm you with financial terms that most people find intimidating to show you she's smart. But smart she is. She is able to explain a conversion rate in a way I never expected. I was measuring it all wrong. But now I understand how to do it correctly, and more importantly, I understand why the stages are important, what my conversion rates in each stage tell me about my sales and marketing pipeline, and how to fix it! I would definitely recommend checking out Chapter 6.
Ruth Baxter
Ruth Baxter
Making a profit in 6 steps is a reality
This 'how to' book exceeds expectations as it helps business owners evaluate their financial operations and take key steps to achieve a profit. Each chapter gives specific directions on the steps to take and how to achieve success.
A contemporary
A contemporary
Excellent guide for business owners
I’ve coached a lot of business owners & CEOs over the years, and what I like about this book is how Brooke makes the topic of ratios relevant to owners. The chapter on Ideal Ratios has an easy structure that guides the owner to make informed decisions. She talks about the Rule of Thirds, how much you should spend on marketing, what goes to overhead and, most importantly of all, how much the Owner is being compensated. That's how to get owners to pay attention!
Tasa Anderson
Tasa Anderson
Practical advice that is easy to implement
Unlike most books on finance, this edition is full of practical and actionable advice in easy to understand language. Implementing the suggestions WILL have an immediate effect on your cash flow, but more importantly on your understanding of your business. I liked how Brooke divides up a business into six sections and then helps you identify the most important thing to track in each category.
Adrienne Palmer
Adrienne Palmer
Very actionable for business owners!
As the owner of a professional services firm, I am always working to find the most critical numbers to measure. I want to ensure we are as strong and healthy of a company as we can be. This book was a great guide to walk through the process. It breaks down numbers into 6 categories and then helped me find the “right” key number to track in each one. I feel more solid than ever that I have KPIs that I understand and can use.