What Buyers Really Want: Insights from Brooke Lively

Selling your business is a major milestone, and as someone who’s been through this process with countless clients, I can tell you this: understanding what buyers look for is the key to a smooth and successful sale. Buyers are not just purchasing your business; they’re buying into the confidence that your company will thrive under […]

How a Fractional CFO Can Help You Secure Financing for Business Expansion

Growing your business is exciting, but when it’s time to expand, securing the right financing can be tricky. It’s more than just having a solid idea—you need detailed financial planning, smart negotiation, and a deep understanding of your funding options. That’s where a fractional CFO from Cathcap comes in. We guide you through the entire […]

Why Fractional CFOs Are the Key to Sustainable Growth for Law Firms

Running a law firm comes with its own set of financial hurdles that often go beyond offering excellent legal services. Whether it’s navigating unpredictable cash flow, managing growth, or maintaining profitability, law firms face unique challenges that require more than just good instincts—they demand financial expertise. That’s where Cathcap’s Fractional CFO services come in, designed […]

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What are CFO Services? Understanding Their Role and Benefits

CFO services encompass a range of financial management tasks, either as an in-house executive or through outsourced services. These tasks include strategic financial planning, cash flow management, and financial reporting. Today, having expert financial oversight can make the difference between thriving and surviving. What Are CFO Services? What if a full-time CFO isn’t a feasible […]

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CapEx vs OpEx: What’s the Difference & Why it Matters?

Capital Expenditure vs Operational Expenditure A business’s ability to understand and manage its finances is crucial for sustainable growth and profitability. This involves gaining a clear grasp of the different types of expenditures involved in running a business: Capital Expenditures (CapEx) and Operational Expenditures (OpEx). Understanding Capital Expenditure Capital expenditure or capital expense, is the […]

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The Difference Between Financial Forecasts and Projections

Financial Forecast vs Projections Planning for the future of your business might sound like a challenge, but it’s essential to understand and track your business’s performance. Every smart business strategy begins with understanding where you are now and where you could be heading. This is where financial forecasts and projections offer a detailed analysis of […]

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What is a Cost Model? A Guide for Effective Budgeting

What is a Cost Model? Ever wondered what the price tag on customer satisfaction is? Cost models might sound like something only accountants talk about in their sleep, but they’re important for businesses of all shapes and sizes. Simply put, cost models are tools that help businesses understand the costs involved in producing goods or […]

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Are You Planning for Expenses or Are You Planning for Profit?

The Traditional Approach: Expenses First, Profit Last A consistent income stream might be your end goal as a business owner, as this gives you the ability to pay off expenses like labor costs but most quickly come to understand that profit planning is what truly leads to financial health and success. A profit and loss […]

Grow Law Firm podcast

Learn why your law firm needs a CFO with Brooke Lively on the Grow Law Firm Podcast with Sasha Berson. The duo discuss how a law firm CFO acts as both a growth catalyst and a profitability accelerator. They explain why marketing plays such a pivotal role in attracting potential investors and clients for law […]

Super Entrepreneurs podcast

Ready to uncover the secrets to profitability? Check out Brooke’s latest interview on Super Entrepreneurs. Brooke spills the beans on: The Art and Science of Pricing Mindset Magic Intuition in Sales Profitability Strategies Gain insights into strategies that help businesses go from stagnation to explosive growth Enjoyed this read? Stay in the loop with our […]