Profit Before Growth: Why Scaling Too Soon Can Kill Your Margins
Growth is exciting—new clients, more headcount, bigger projections. But here’s the thing: if profit isn’t dialed in before you scale, growth can quietly become a liability. We’ve seen it happen across industries—law firms expanding practice areas without adjusting fee structures, healthcare groups opening new locations before understanding cost per provider, construction firms taking on bigger […]
The Hidden Cost Centers You’re Ignoring—And How to Fix Them
Most leaders think they know where the money’s going. Payroll, rent, software, marketing—it’s all accounted for. But when margins start to slip or cash feels tighter than it should, the real question becomes: What are you not seeing? We’ve worked with dozens of CEOs across law, healthcare, and construction who came to us confident in […]
The Evolution of the CFO: Strategic Priorities for 2025 and How to Stay Ahead
The role of the CFO is changing—and fast. What used to be a back-office financial function is now a critical driver of strategy, innovation, and growth. CFOs in 2025 are expected to do more than produce accurate financials. They’re expected to provide forward-looking insight, manage cross-functional performance, and guide the business through uncertainty with precision. […]
Accountability Isn’t a Buzzword: How Financial Reviews Drive Real Results
“Accountability” gets thrown around a lot in business conversations—but at Cathcap, we believe it only matters if it’s backed by action. In our experience, the most successful companies don’t just track financial performance—they use it to drive behavior, shape decisions, and create results. That’s why we’ve built our CFO model around a disciplined review structure: […]
The Keeper of the Keys: Why Every Business Needs a Fractional CFO by By Pam Meissner, COO and CFO
At the beginning of this year, my life changed forever. My husband passed away unexpectedly, leaving me to confront the unimaginable. As the one who had always been the “keeper of all things” in our household—managing finances, organizing our autistic son’s care, and planning for the future—I thought I had it all under control. But […]
The Real Reason Most Law Firms Fail to Grow and What to Do About It with Brooke Lively
What’s really holding law firms back from scaling? In this episode of the Traffic to Leads podcast, our founder Brooke Lively sits down with host Ted DeBettencourt to unpack the root causes of stalled growth,and what law firm owners can do to break through the plateau. Brooke draws on years of CFO experience helping firms […]
The CEO’s Guide to Financial Visibility: What Your Audits Are (and Aren’t) Telling You
As a CEO, you’re responsible for the big picture—but that picture gets blurry when financial visibility is limited. Annual audits might check the compliance box, but they rarely tell you what you need to run and grow your business with confidence. At Cathcap, we work with CEOs who want more than a snapshot. They want […]
Free Cash Flow (FCF): Calculation and Interpretation
Understanding Free Cash Flow Free cash flow (FCF) is one of many financial metrics used to assess a company’s financial health and sustainability. FCF measures the cash a company generates after accounting for operating expenses and capital expenditures. It’s a forward-looking statement that reveals a company’s ability to fund growth, pay dividends, or reduce debt. […]
Understanding ASC 842: Purpose, Application, Impact, and Tax Implications
If your business leases equipment, office space, or other assets, you’ve probably heard about Accounting Standards Codification (ASC) 842 —and you might be wondering how it affects you. It was introduced to enhance transparency in lease accounting, but the transition from ASC 840 to ASC 842 has brought a wave of complexity and confusion. Previously, […]
How to Make Financial Projections for Your Business
Understanding Financial Projections Financial projections are forward-looking tools that estimate your business’s financial performance over a specific period, giving insight on everything from daily operations to long-term strategic planning. How to Calculate Financial Projections Income Statement Projection The income statement highlights projected net income by analyzing anticipated revenues and expenses. It is particularly useful for […]
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