Purpose, Profit & Performance with Pam Meisner

Pam Meissner, CFO/COO at CathCap, joined co-hosts David Meltzer and Rhett Power on episode #797 of Soul of Business Office Hours to explore the keys to business success, leadership, and human performance. Also featured on the episode was Mark Harris, CEO & Co-founder of HeroWear, who shared how innovative exosuit technology can reduce back strain, increase engagement, and improve productivity.

Watch the full interview: https://www.youtube.com/watch?v=RYpR4rKBDao

Pam shared how fractional CFOs uncover hidden inefficiencies, optimize profitability, and help businesses scale responsibly, sometimes tripling the bottom line and doubling the top line. Mark highlighted how revolutionary exosuit technology can reduce back strain by 40%, boosting employee health, engagement, and productivity.

Key Takeaways

  • Defy Drift and Stay Purpose-Driven: 
  • Leaders must stay focused on core purpose to prevent organizational drift and maintain alignment across teams.
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  • Uncover Hidden Productivity: 
  • Financial and operational data often reveal inefficiencies and disengagement that are invisible on the surface.
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  • Fractional CFO Impact: 
  • Pam, a “profitability detective,” guides business owners to identify inefficiencies and unlock profitable opportunities.
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  • Growth Through Subtraction: 
  • Scaling sometimes requires removing or reducing initiatives that don’t drive profitability or purpose.
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  • Balance Technology and Humanity: 
  • Systems like exosuits or productivity tools should enhance human potential—not overcomplicate processes or mask disengagement.
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  • Transparency and Partnership: 
  • A strong CFO-business owner relationship built on trust enables actionable decisions and sustainable growth.

 

Pam emphasizes that CFOs aren’t there to say “no”; they show leaders how to make things possible profitably, combining purpose, performance, and financial clarity to drive long-term success.

Watch the full interview on LinkedIn and YouTube.

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