Lawndoctor

Profit diagnostic for lawn care operators

Your revenue is growing.
Your profit should be too.

Most lawn care operators are working harder every season and wondering why the bank account does not show it. More crews, more customers, more complexity, and somehow less margin. That is not a revenue problem. It is a visibility problem.

Take five minutes and see where you really stand
What the best operators know that most do not

The difference between 8% net profit and 18% net profit is rarely effort. It is almost never revenue.

It is the ability to see exactly where profit is created, where it leaks, and what to do about it before the season ends. Most lawn care businesses are run on revenue tracking and gut feel. Top quartile operators run on financial visibility, and it shows in their margins, their cash, and their ability to grow without chaos.

Cathcap works inside businesses like yours as a fractional CFO. Not an accountant. Not a bookkeeper. Not a consultant who delivers a report and disappears. A financial leader embedded in your business who helps you understand your numbers, make better decisions, and build an operation that pays you what it should.

18%+
Net profit margin for top quartile lawn care operators
140+
Years of combined CFO experience on the Cathcap team
3
Months to a positive impact on your business. Guaranteed.
The diagnostic below

Five minutes. An honest read on where your profit is going.

Answer up to five financial questions and seven visibility questions. You will see exactly where you stand against typical and top quartile lawn care operators, and where the gap is costing you money right now.

iLeave any field blank if you do not track it. That answer is data too, and it will show up in your results.
0 of 12 answered

Your Profit Diagnostic

Approximate numbers are fine. Honest numbers get you an honest result.

1 Financial metrics
Enter your numbers
Five quick figures. Skip any you do not track.
0 of 5
Your bottom line after all expenses, including owner salary, are paid.
%
Revenue minus direct costs. Owner compensation not included.
%
Field staff wages and payroll taxes only. Do not include owner pay.
%
Annual revenue divided by number of field staff employees.
$
Percentage of customers who renewed or stayed active year over year.
%
2 Financial visibility
Seven questions. Yes or no.
These separate operators who grow profit from those who only grow revenue.
0 of 7
1
Yes
No
Working on it
2
Yes
No
Partial
3
Mowing, fertilization, weed control, irrigation, mosquito control, and so on.
Yes
No
Some lines
4
Yes
No
Roughly
5
Yes
No
Sometimes
6
Yes
No
Informal
7
Yes
No
Not sure

Please answer at least one question to generate your report.