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What Is The Difference Between a Comptroller vs. Controller?

What is the Difference Between A Comptroller and A Controller? The terms comptroller and controller are often used interchangeably to describe the senior financial officer responsible for overseeing a business’s accounting operations and financial reporting. Despite the similarity in titles, there are subtle distinctions between the two roles, particularly in terms of specific duties and […]

Header image for Planning for Expenses or Profit including three business women discussing business financial objectives

Are You Planning for Expenses or Are You Planning for Profit?

The Traditional Approach: Expenses First, Profit Last A consistent income stream might be your end goal as a business owner, as this gives you the ability to pay off expenses like labor costs but most quickly come to understand that profit planning is what truly leads to financial health and success. A profit and loss […]

7 Questions to Ask When Facing a Cash Crunch

When is the best time to plant a tree?  Ten years ago.  And when is the next best time? Today.   – Confucius I agree, and the same applies to cash crunches.  The best time to avoid a cash crunch is well before you find yourself in one.  But how do you know one is coming?  […]

3 Levers To Pull to Avoid a Cash Crunch

What is a Cash Crunch? A cash crunch is a financial situation companies face when they have a shortage of liquid assets or cash within the business, often leading to difficulties in meeting immediate financial obligations such as payroll, supplier payments, or operational expenses. Essentially, it’s a financial roadblock, where your business does not have […]

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What Is A Fractional CFO and Their Role In Your Business

The Short Answer: A fractional CFO is a financial professional who provides executive-level financial expertise to your business on a part-time or project basis, providing access to strategic financial leadership without the cost of a full-time hire.  As any business grows, managing the financial side becomes more demanding. Tasks like payroll, budgeting, and forecasting take […]

Unlocking Growth: Hidden Strategies for Business Expansion with Brooke Lively on Zero to CEO

Join our founder Brooke Lively and Chartered Financial Analyst (CFA) as they explore the world of entrepreneurship on the Zero to CEO podcast. Together, they unveil the hidden strategies used by successful business leaders, shedding light on Brooke’s pivotal role in propelling a startup from ground zero to achieving seven-figure revenues in under two years. […]

Podcast Interview: Brooke Lively on Financial Challenges, Core Values, and Profitability Vision

Join Brooke Lively, the visionary force behind Cathedral Capital, on the 21st Century Entrepreneurship podcast with Martin Piskoric, as she delves into her experiences with entrepreneurial finance. Brooke shares the challenges and triumphs she faced, providing you with a roadmap to navigate the intricate landscape of financial decision-making. Listen to the episode: https://podcasts.apple.com/us/podcast/brooke-lively-navigating-financial-challenges-core/id1224537445?i=1000627466916In a daring move, […]

Podcast Interview: Achieving Predictable Profits for Your Law Firm

Join us for a captivating podcast interview featuring our CFO and founder, Brooke Lively, in conversation with Jan Roos on the Law Firm Growth Podcast. This episode is a legal blockbuster, offering deep insights into the financial core of your legal business. In this discussion, Brooke shares expertise crucial for every legal entrepreneur, especially those […]

From Panic to Profit: The 6 Key Numbers Every Firm Should Track with Brooke Lively

In this insightful episode of The Rainmaking Podcast, our founder and CFO Brooke Lively joins Scott Love to delve into the six key numbers that can transform your law firm’s financial landscape. Imagine these metrics as the vital signs of your business, ensuring its health and sustainability. Brooke’s approach to law firm success involves aligning […]

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What Are Business Level Strategies

Understanding Business Level Strategies For Your Firm Join us, as we take a deep dive into an essential topic that all businesses must comprehend to succeed and grow: the business level strategy. With years of expertise in the financial and strategy sectors, we’ve seen firsthand how a well-planned and executed business level strategy can create […]

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