Insights

If you want more clients at your law firm, you’re going to need to spend some money on marketing. The question that we’re often asked is “how much should I spend?” Our answer is usually some variation of a shoulder shrug and an, “I don’t know yet.” This is not unknowable. Our role is to consult with the attorneys we work with to determine how much to invest. But it’s also not something that’s set in stone. If you’d like to get a bit more information about how to analyze and optimize your marketing spend, read on!